Marketingová komunikace vybraného pivovaru
Show simple item record
| dc.contributor.advisor |
Koutná, Monika
|
|
| dc.contributor.author |
Polášková, Dominika
|
|
| dc.date.accessioned |
2021-07-26T10:57:49Z |
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| dc.date.available |
2021-07-26T10:57:49Z |
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| dc.date.issued |
2020-01-06 |
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| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/48906
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|
| dc.description.abstract |
Cílem bakalářské práce je analyzovat stávající marketingovou komunikaci vybraného pivovaru. Tato komunikace je analyzována pomocí dotazníkového šetření, PESTLE a SWOT analýz. Jsou zde popsány a analyzovány gastro akce pořádané pivovarem. Na základě těchto analýz je na závěr stanoveno doporučení ke zlepšení stávající nebo návrh nové marketingové komunikace pro pivovar. |
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| dc.format |
95 s. (20 042 znaků) |
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| dc.language.iso |
cs |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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| dc.rights |
Bez omezení |
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| dc.subject |
Analytické metody
|
cs |
| dc.subject |
komunikační mix
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cs |
| dc.subject |
marketing
|
cs |
| dc.subject |
marketingová komunikace
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cs |
| dc.subject |
marketingový mix
|
cs |
| dc.subject |
Analytics methods
|
en |
| dc.subject |
communication mix
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en |
| dc.subject |
marketing
|
en |
| dc.subject |
marketing communication
|
en |
| dc.subject |
marketing mix
|
en |
| dc.title |
Marketingová komunikace vybraného pivovaru |
|
| dc.title.alternative |
Marketing Communication of the Selected Brewery |
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| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Benyahya, Petra |
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| dc.date.accepted |
2020-07-13 |
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| dc.description.abstract-translated |
The aim of the bachelor thesis is to analyze the current marketing communication of the selected brewery. This communication is analyzed using a questionnaire survey, PESTLE and SWOT analyzes. The gastronomic events organized by the brewery are described and analyzed. Finally, based on these analyzes, a recommendation for the improvement of the current or a proposal for a new marketing communication for the brewery is made. |
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| dc.description.department |
Ústav managementu a marketingu |
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| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
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| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
55715
|
|
| utb.result.grade |
C |
|
| dc.date.submitted |
2020-05-30 |
|
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