[NEOBHÁJENO] Designing an Online and Offline Marketing Strategies for Stolen Money Music Group

Mičaň, Andrej

[NEOBHÁJENO] Designing an Online and Offline Marketing Strategies for Stolen Money Music Group

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[NEOBHÁJENO] Designing an Online and Offline Marketing Strategies for Stolen Money Music Group

dc.contributor.advisor	Kwarteng, Michael Adu
dc.contributor.author	Mičaň, Andrej
dc.date.accessioned	2021-07-26T10:54:51Z
dc.date.available	2021-07-26T10:54:51Z
dc.date.issued	2020-01-06
dc.identifier	Elektronický archiv Knihovny UTB
dc.identifier.uri	http://hdl.handle.net/10563/48461
dc.description.abstract	Diplomová práca sa zaoberá navrhnutím online a offline marketingovej stratégie pre hudobnú skupinu Stolen Money. V teoretickej časti práca popisuje položky marketingového mixu, venuje sa jednotlivým nástrojom online a offline marketingu, a definuje oblasti chovania spotrebiteľov. V praktickej časti je pozornosť výsledkom analýz rozboru dotazníkového výskumu, ktorého hlavným výstupom bolo určenie následných marketingových komunikácií, a samotnému projektu hudobnej skupiny. Dokument obsahuje analýzu konkurencie a návrhy realizovateľnosti pre projekt hudobnej skupiny.
dc.format	113 s.
dc.language.iso	en
dc.publisher	Univerzita Tomáše Bati ve Zlíně
dc.rights	Bez omezení
dc.subject	hudobná skupina	cs
dc.subject	marketingový mix	cs
dc.subject	online marketing	cs
dc.subject	offline marketing	cs
dc.subject	chovanie spotrebiteľov	cs
dc.subject	marketingová stratégia	cs
dc.subject	Stolen Money	cs
dc.subject	music band	en
dc.subject	marketing mix	en
dc.subject	online marketing	en
dc.subject	offline marketing	en
dc.subject	consumer behavior	en
dc.subject	marketing strategies	en
dc.subject	Stolen Money	en
dc.title	[NEOBHÁJENO] Designing an Online and Offline Marketing Strategies for Stolen Money Music Group
dc.title.alternative	[NEOBHÁJENO] Designing an Online and Offline Marketing Strategies for Stolen Money Music Group
dc.type	diplomová práce	cs
dc.contributor.referee	Pilík, Michal
dc.date.accepted	2020-07-01
dc.description.abstract-translated	This master´s thesis focuses on designing online and offline marketing strategies for a Slovak rock band, Stolen Money. In the theoretical part, the thesis defines the areas of marketing mix, describes various types of online and offline marketing communication strategies and analyses the consumer behavior. In the practical part, the Stolen Money band is thoroughly examined and resulting marketing strategies set on the basis of a questionnaire survey. This research paper lastly ascertains the competition within the rock music industry and it reveals to what extent the Stolen Money band's success is attainable.
dc.description.department	Ústav managementu a marketingu
dc.description.result	neobhájeno
dc.thesis.degree-discipline	Management a marketing	cs
dc.thesis.degree-discipline	Management and Marketing	en
dc.thesis.degree-grantor	Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky	cs
dc.thesis.degree-grantor	Tomas Bata University in Zlín. Faculty of Management and Economics	en
dc.thesis.degree-name	Ing.
dc.thesis.degree-program	Ekonomika a management	cs
dc.thesis.degree-program	Economics and Management	en
dc.identifier.stag	55110
utb.result.grade	F
dc.date.submitted	2020-06-17