Analýza online marketingové komunikace vybrané společnosti se zaměřením na sociální sítě
Show simple item record
| dc.contributor.advisor |
Pilík, Michal
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| dc.contributor.author |
Hosťovecká, Simona
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| dc.date.accessioned |
2018-07-04T15:01:00Z |
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| dc.date.available |
2018-07-04T15:01:00Z |
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| dc.date.issued |
2017-12-15 |
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| dc.identifier |
Elektronický archiv Knihovny UTB |
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| dc.identifier.uri |
http://hdl.handle.net/10563/42135
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| dc.description.abstract |
V tejto bakalárskej práci je riešená problematika online marketingu so zameraním na sociálne siete. V práci sú rozobrané teoretické poznatky o nástrojoch online marketingu, ich analýza a sociálne siete. V druhej časti boli tieto poznatky aplikované do praxe. V tejto práci je zanalyzovaný online marketing a komunikácia na sociálnych sieťach danej firmy a konkurencie. V rámci tohto riešenia boli využité online analytické nástroje ako Google Analytics, Screming Frog, Zoomsphere. Facebook Insights či Mailchimp. Na základe výsledkov týchto analýz boli v tejto práci navrhnuté riešenia zistených nedostatkov a stratégia pre komunikáciu na sociálnych sieťach. Výsledky tejto práce potom umožňujú firme optimalizovať online marketingové nástroje a tým zefektívniť celkovú marketingovú komunikáciu spoločnosti. |
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| dc.format |
Práca 88 s., s prílohami 107 s |
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| dc.language.iso |
cs |
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| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
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| dc.rights |
Bez omezení |
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| dc.subject |
Online marketing
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cs |
| dc.subject |
Sociálne siete
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cs |
| dc.subject |
Facebook
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cs |
| dc.subject |
Instagram
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cs |
| dc.subject |
YouTube
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cs |
| dc.subject |
LinkedIn
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cs |
| dc.subject |
E-mailing
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cs |
| dc.subject |
Webová prezentácia
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cs |
| dc.subject |
SEO
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cs |
| dc.subject |
Online marketing
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en |
| dc.subject |
Social networks
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en |
| dc.subject |
Facebook
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en |
| dc.subject |
Instagram
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en |
| dc.subject |
YouTube
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en |
| dc.subject |
LinkedIn
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en |
| dc.subject |
E-mailing
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en |
| dc.subject |
Web presentation
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en |
| dc.subject |
SEO
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en |
| dc.title |
Analýza online marketingové komunikace vybrané společnosti se zaměřením na sociální sítě |
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| dc.title.alternative |
The Analysis of Online Marketing Communication of the Company Focused on Social Media |
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| dc.type |
bakalářská práce |
cs |
| dc.contributor.referee |
Vykydalová, Nikola |
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| dc.date.accepted |
2018-06-04 |
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| dc.description.abstract-translated |
This bachelor's thesis applies to online marketing and is focused on social networks. The thesis contains theoretical knowledge about online marketing tools, social networks and their analysis. In the second part the theoretical information come into practice. This work contains an analysis of online marketing and communication on the social networks of the given company and its competitors. As part of this analysis online analytics tools were used, such as Google Analytics, Screaming Frog, Zoomsphere, Facebook Insights or Mailchimp. Based on the results of this analysis, a solution for identified weaknesses was proposed, as well as a strategy for social network communication. The results of this work allow the company to optimize online marketing tools and thus make the overall marketing communication more efficient. |
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| dc.description.department |
Ústav managementu a marketingu |
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| dc.thesis.degree-discipline |
Management a ekonomika |
cs |
| dc.thesis.degree-discipline |
Management and economics |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Bc. |
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| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
49880
|
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| utb.result.grade |
A |
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| dc.date.submitted |
2018-05-14 |
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