[NEOBHÁJENO] Projekt marketingového plánu pro B2B společnost
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| dc.contributor.advisor |
Pilík, Michal
|
|
| dc.contributor.author |
Baysal, Erdem
|
|
| dc.date.accessioned |
2015-07-24T12:39:55Z |
|
| dc.date.available |
2015-07-24T12:39:55Z |
|
| dc.date.issued |
2015-02-16 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
|
| dc.identifier.uri |
http://hdl.handle.net/10563/32384
|
|
| dc.description.abstract |
A general information about B2B marketing is given. Some information about B2B suppliers of company Volkswagen is given. |
|
| dc.format |
26 p. |
|
| dc.format.extent |
182772 |
|
| dc.language.iso |
en |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
B2B
|
cs |
| dc.subject |
marketing
|
cs |
| dc.subject |
automotive suppliers
|
cs |
| dc.subject |
key account management
|
cs |
| dc.subject |
supplier management
|
cs |
| dc.subject |
B2B
|
en |
| dc.subject |
marketing
|
en |
| dc.subject |
automotive suppliers
|
en |
| dc.subject |
key account management
|
en |
| dc.subject |
supplier management
|
en |
| dc.title |
[NEOBHÁJENO] Projekt marketingového plánu pro B2B společnost |
|
| dc.title.alternative |
[NEOBHÁJENO] Project of Marketing Plan for a B2B company |
|
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Chovancová, Miloslava |
|
| dc.date.accepted |
2015-05-25 |
|
| dc.description.abstract-translated |
A general information about B2B marketing is given. Some information about B2B suppliers of company Volkswagen is given. |
|
| dc.description.department |
Ústav managementu a marketingu |
|
| dc.description.result |
neobhájeno |
|
| dc.thesis.degree-discipline |
Management a marketing |
cs |
| dc.thesis.degree-discipline |
Management and Marketing |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta managementu a ekonomiky |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Management and Economics |
en |
| dc.thesis.degree-name |
Ing. |
|
| dc.thesis.degree-program |
Ekonomika a management |
cs |
| dc.thesis.degree-program |
Economics and Management |
en |
| dc.identifier.stag |
36869
|
|
| utb.result.grade |
F |
|
| dc.date.submitted |
2015-04-27 |
|
| local.subject |
dodavatelé
|
cs |
| local.subject |
automobilový průmysl
|
cs |
| local.subject |
řízení vztahů se zákazníky
|
cs |
| local.subject |
suppliers
|
en |
| local.subject |
customer relations management
|
en |
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