| dc.contributor.advisor |
Bačuvčík, Radim
|
|
| dc.contributor.author |
Huňová, Kateřina
|
|
| dc.date.accessioned |
2012-03-10T14:05:16Z |
|
| dc.date.available |
2012-03-10T14:05:16Z |
|
| dc.date.issued |
2011-04-26 |
|
| dc.identifier |
Elektronický archiv Knihovny UTB |
cs |
| dc.identifier.uri |
http://hdl.handle.net/10563/17226
|
|
| dc.description.abstract |
Tato diplomová práce shrnuje teoretické poznatky o marketingu a propagaci knih a zároveň podává informace o současném stavu knižního trhu a jeho vývoji. Konkrétně se pak práce zaměřuje na marketing a propagaci nakladatelství CooBoo, společnosti Albatros Media a.s. |
cs |
| dc.format |
92 s. (135 158 znaků) |
cs |
| dc.format.extent |
43760522 bytes |
cs |
| dc.format.mimetype |
application/pdf |
cs |
| dc.language.iso |
cs |
|
| dc.publisher |
Univerzita Tomáše Bati ve Zlíně |
|
| dc.rights |
Bez omezení |
|
| dc.subject |
Marketing a propagace knih
|
cs |
| dc.subject |
český knižní trh
|
cs |
| dc.subject |
budoucnost knižního trhu
|
cs |
| dc.subject |
digitalizace knih
|
cs |
| dc.subject |
e-kniha
|
cs |
| dc.subject |
DPH u knih
|
cs |
| dc.subject |
Albatros Media a.s.
|
cs |
| dc.subject |
nakladatelství CooBoo
|
cs |
| dc.subject |
Klub mladých čtenářů
|
cs |
| dc.subject |
DISTRI.CZ
|
cs |
| dc.subject |
Knihyzdarma.cz
|
cs |
| dc.subject |
Glee ? Jak to začalo
|
cs |
| dc.subject |
Tajný kruh
|
cs |
| dc.subject |
Book marketing and propagation
|
en |
| dc.subject |
book market in Czech Republic
|
en |
| dc.subject |
future of the book mar-ket
|
en |
| dc.subject |
digitalisation of books
|
en |
| dc.subject |
book taxes
|
en |
| dc.subject |
Albatros Media a.s.
|
en |
| dc.subject |
publisher house CooBoo
|
en |
| dc.subject |
Klub mladých čtenářů
|
en |
| dc.subject |
DISTRI.CZ
|
en |
| dc.subject |
Knihyzdarma.cz
|
en |
| dc.subject |
Glee ? Jak to začalo
|
en |
| dc.subject |
Tajný kruh
|
en |
| dc.title |
Marketing a propagace nakladatelství CooBoo |
cs |
| dc.title.alternative |
Marketing and Propagation of the Publishing House CooBoo |
en |
| dc.type |
diplomová práce |
cs |
| dc.contributor.referee |
Brázda, Radim |
|
| dc.date.accepted |
2011-05-24 |
|
| dc.description.abstract-translated |
This dissertation summarizes theoretical knowledge about marketing and a book promotion. At the same time it provides the reader with information about current status of the book market and its development. To be specific, this dissertation focuses on marketing and promotion of CooBoo publishing house, part of the Albatros Media a.s. |
en |
| dc.description.department |
Ústav marketingových komunikací |
cs |
| dc.description.result |
obhájeno |
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/185
|
cs |
| dc.parent.uri |
http://hdl.handle.net/10563/220
|
cs |
| dc.thesis.degree-discipline |
Marketingové komunikace |
cs |
| dc.thesis.degree-discipline |
Marketing Communications |
en |
| dc.thesis.degree-grantor |
Univerzita Tomáše Bati ve Zlíně. Fakulta multimediálních komunikací |
cs |
| dc.thesis.degree-grantor |
Tomas Bata University in Zlín. Faculty of Multimedia Communications |
en |
| dc.thesis.degree-name |
Mgr. |
cs |
| dc.thesis.degree-program |
Mediální a komunikační studia |
cs |
| dc.thesis.degree-program |
Media and Communications Studies |
en |
| dc.identifier.stag |
18385
|
|
| dc.date.assigned |
2010-12-01 |
|
| utb.result.grade |
A |
|
